Campus
recruitment refers to the process where large companies look forward for
filling certain of their vacant positions by employing students or fresher’s from
various campuses. With the number of fresher’s increasing in an exponential
rate, conducting campus recruitment and hiring fresh talent has become an
inexplicable part of most company’s hiring procedure.
Campus
recruitment has always been associated with large corporations who look for
candidates in a bulk. But, does that mean that there is no scope for smaller
companies at all?
Well,
it is time to change this concept among recruiters. Recruiting young talents is
the next big thing in talent acquisition as they are finally the future of your
company.
The
competition for grabbing young talents is only going to grow more and more.
Most recruiters tend to flock to all the tier-1 and other esteemed colleges and
universities for recruiting the final year students in various professional
courses. It generally takes place several months before the students are about
to appear for their final exams, however, we say, why to wait till then.
Fresher’s or young talent is the next level of your talent pipeline. So catch
the talented ones before all the cream college starts disappearing. For
companies hiring fresher’s is one of the most advantageous decision as it is
always a great idea to get fresh, energetic and committed individuals brimming
with new ideas and excited for new experiences out to fulfill their dreams.
They bring the much-needed ambition, hard work, drive on board with a “no
strings attached” attitude to the organization.
Why campus
recruitment?
Since
time campus recruitment had been one of the predominant methods of recruitment,
but, why is it that campus recruitment never goes out of fashion? Recruiters
have always kept campus recruitment as one of their primary process of hiring.
But ever wondered campus recruitment is one of the most advantageous and
profitable ways to go.
Massive talent pool
When
the recruiter visits a campus for hiring needs they end up having a vast pool
of applications due to the availability of students and their eagerness to be
picked among peers. This helps is having a diverse and vast number of potential
candidates to choose from.
Reduced Cost and Effort
According
to researchers, searching for a new and relevant talent for a position costs
about one and a half times the salary of the position itself. And sometimes it
is even as much as high as two and a half times of the salary of the position
in the case of high-level managerial executives. In this case, on-campus
recruitment will help you in reducing your hiring costs down to an average
including as expenses incurred. Grooming the potential talent for your company
will eliminate the high search fees and lets the company develop and promote
from within which will further raise your organization’s retention rate.
Strong relationship
Organizations
which conduct campus interviews and further hiring in a particular college or
educational institution they end up establishing a strong relationship with the
concerned college and also its students. This helps in increase in the number
of students applying for summer internships and training and projects, etc. So
campus recruitment also helps in building a strong pipeline for next year’s
recruits as well.
Higher selection to hiring ratio
The number of candidates
applying during campus recruitment procedure is way higher when compared to
following traditional recruitment methods. This helps in getting more options
for a single profile and thus the selection to hiring ratio increases by
default.
Loyal employees
One of the other
advantages of hiring candidates via on-campus recruiting methods is that the
young graduates are a loyal bunch of employees who join your organization to
take hold of the future talent needs of the company. These high spirited young
graduates have high respect and regard for their first company as they tend to
become emotionally attached to the organization which gives them their first
break. Being their very first employer you will be very close to their heart as
well as their resume.
Updated with the latest technology
It
is well known that as time passes and each generation comes they are more
fluent and comfortable with newer technologies more than the past generation. Today’s
millennial are way more tech savvy if compared to the baby boomers and it
always follows this precedent. The new generation will be more skilled and
efficient in handling and understanding new technologies and software hence
increasing the efficiency and work quality of the candidates. They are always
excited and ready to try out new things which will benefit the organization in
the end.
Top- Most Effective
Strategies for Campus Recruitment
Utilize Technology to get the edge
It is known and well
discussed that young people are more comfortable using and exploiting the
available technology compared to the traditional methods. They are the target
audience for all the social media channels and also they never fear away from
embracing new technologies and utilizing to the fullest.
Exploit the social media channels
Today’s
youth have all the social media channels at their fingertips. If your
campus recruitment strategies and methods does not include an extensive social
media plan then you need to seriously rethink your recruitment strategies as
without social media it is unlikely to get very high and effective results for
your efforts. Whenever millennial look for some sort of information then the
first instinct is to turn towards social media. Thus, having a strong social
media presence will help you in enhancing your results to a much higher extent.
Ensure that your social media strategy is extensive, professional and as
engaging as possible.
Engage With the Placement Cell
Trying
to get campus recruitment in a college without getting support from college
placement cell is similar to a hiring agency trying to run their business
without a recruiter. Here, what you can do is improve strong communication with
placement corporate. Placement Cell is the must and if you are really serious
about campus hiring, as they are the most important aspect to make campus
hiring successfully.
Filter Candidates Using Pre-Employ-ability Tests
During
a campus recruiting drive, it is really important to filter candidates
considering a large number of candidates that appear for the process. Fresh
college graduates hardly have any work experience and hence, it is very
difficult to filter these candidates just on the basis of their resumes. So,
the probability is that you may miss out on a high potential candidate here.
Preliminary pre-assessments tests is a better way to assess candidates and also
filter the best available talent from the overall pool of candidates. This will
thus ensure that those who do not possess the necessary core skill sets that
you require are not eligible for the next round of selection. Managing campus
recruitment online is also an innovative approach that reduces costs and is
gaining considerable ground across different organizations.
Online Assessment Tools Can Be a Real Game
Changer
With
online assessment tools such as code ground in place, most campus
recruiters can now save a lot of time, money. These tools ensure that the
entire initial process of filtering will be conducted in a systematic,
scientific way ensuring that the candidates with an appropriate set of skills
and competencies fit to join your organization are selected for the final round
of interviews. Technological platforms can help organizations to hire the most
suitable entry-level talent by using customized assessments to benchmark
fresher hiring. This is a break away from the traditional methods as it
delivers incredibly accurate results.
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1 comment:
An Informative Blog about Campus Recruitment
Very Well Written Sami
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