Result oriented stratagies for campus recruitment program

Excelling at campus recruiting is a challenging task. However, if you leverage the latest innovations in campus recruiting, you can recruit top young talent much easier and faster.

Here are the best campus recruiting tips that will help you effectively recruit students and recent graduates:

Campus recruiting tip #1: Start with your career site

We live in a digital world, and presenting your company with the booth in the campus career fair is no longer enough. The center of your campus recruitment strategy should be your career site. To maximize your student recruiting efforts, you should create a specialized landing page for student and recent graduates.

Make sure you use the appropriate language to attract the younger generation of employees. Present them opportunities for career development at your company. The best practice is to highlight your existing young employee testimonials and success stories.

Campus recruiting tip #2: Utilize social media

If you want to connect with the younger generation of your potential employees, social media marketing is a must have strategy. Use social media to promote your employer brand and attract students’ attention.

Create interesting content to engage the younger audience and build relationships with them on channels where they spend most of their time. You can be sure that students will google you and check your profiles on social media, so make sure you post relevant content to engage them!

Campus recruiting tip #3: Reach out to Career centers

Reach out to career centers at the colleges and universities. Career center staff of the most colleges and universities will be glad to help you with useful tips to maximize your recruiting efforts. They can help you choose the best way to expose your company to top talent and provide a variety of opportunities to get engaged with their students on campus. They can also point out to already establish campus events that will be the best fit for your company or help you organize your own.

Campus recruiting tip #4: Build long-term relationships

The golden rule for campus recruiting is: Build relationships! Establishing, developing and maintaining relationships is crucial for successful long-term campus recruiting. This is because campus recruiting is not just a one-time thing.

Establishing strong, long-term relationships will help you ensure the stable income of top young talent year after year. Make sure you reach out to all relevant stakeholders. Start with career center staff, but reach out to professors, college assistants and student organizations as well!

Campus recruiting tip #5: Offer internship programs

One of the best ways to promote your employer brand among university and college students is to offer student internship programs. Internship programs are very valuable for students because they provide an opportunity for students to gain “real-world” experience.

Campus recruiting tip #6: Offer job shadowing

Another great way to provide students with a glimpse into your company culture is to offer them a job shadowing opportunities. Job shadowing is very useful for students because it provides them with an opportunity to experience day to day duties of a certain job position.

It is also a wonderful opportunity for your company to impress young talent with your amazing company culture and the knowledge of your experienced professionals.

Campus recruiting tip #7: Involve your existing employees

Besides job shadowing, there are many other ways to involve your existing employees in your campus and student recruitment process. Contact universities and colleges where your current performing employees graduated. Most universities will be more than happy to hear from their successful alumni and present their career success story to their current students.

Campus recruiting tip #8: Give an in-class presentation

Giving in-class presentations is another great way to introduce your employer brand to university and college students. You current employees who are experts in their fields can offer valuable industry insights for university and college students, both theoretical and practical. Your CEO can also give a speech in class or on different campus event.

Campus recruiting tip #9: Support student organizations

Supporting the work of students organizations on campus is a great opportunity to stand out among your competitors. Show students that you really want to invest in them and support activities and causes they care about. This way, you can get in touch with students that share your company’s values and position your company as their employer of choice.

Campus recruiting tip #10: Be featured in the Career Handbook

If you want to reach a wider student population, learn about the opportunity to have your company featured in the university's career handbook. A career handbook is the university's publication which provides job search and career advice for students. It is created to help students prepare for their job search and workforce entrance. These publications offer valuable tips and tricks on a resume and cover letter writing, interviewing, and job search strategies, they also feature interesting internships opportunities!

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